Mass Media Impacts
Mass media can probably be described as the most important aspect of any social movements and reforms. For the most part, the way that media conveys these movements influences the way that society views them and the approach that media takes towards them can determine the course of action that citizens and society as a whole will take. Media reform is required to spread the message and allow for the voices of the few to be heard democratically and taken into consideration. The amount of media coverage that any story or movement acquires, and whether that coverage is positive or negative is what most individuals will use as a guide to determine their own opinions.
The media as a whole has had major effects on historical movements that have taken place throughout the course of the years. Whether speaking about Murrow V.S McCarthy, Pearl Harbor, Embedding War Reporters, or the Kennedy and Lincoln Assassinations the media has been one of the major influences that determines how society has acted after these major events.
Lets take for instance the Vietnam war, in the following link you will be able to see the moments captured by the media that influenced society to continue standing up for what they believed in: Vietnam Protest
Without the media’s support and coverage these protest would not have been documented and the only way that individuals in different parts of the country would have heard of such events would have been through word of mouth. Media coverage not only shows events as they occur, but it also spreads messages at a faster rate, making the reactions and thoughts on the circumstances shared quicker.
The same way that the media and society as a whole came together to show what was going on with the thoughts of individuals protesting against the Vietnam war, there where also campaigns involving the media that did the complete opposite and rather than opposing the war, they were cheering for it. One of the most influential media used during the war were posters such as the ones below promoting and influencing America as a whole. There were both propaganda poster in favor and against the Vietnam war.
Overall, the effects and influence that the media had during this moment in world history was more than any single person could have had. During the time of the Vietnam war there were different outlets of media presenting both sides of the american population. Even though it seemed difficult for both sides to reach an agreement they agreed to portray their beliefs to the american society in whatever way they could.
The media was probably one of the most crucial factors in developing the outcome of the war, from both sides that is. The form of media used during this war was one that was just beginning to emerge. This was probably the first time in history where American’s would see the war footage while the war was taken place rather then after it was done. With the use of video tapes and reporting the war seemed to be inside people’s home, showing all details, spearing no one the pain of it. Families and friends gathering around the television every night to witness the events that were actually going on in the war, made them realize what actually happened every single day and how many people died because of the war. The use of this format in a way seemed to have persuaded individuals to take a stance and protest against the war itself from different countries, probably determining the entire outcome of the war itself.